Na quarta-feira, Às 14h30, hora de Lisboa, O Centro NOVAFRICA dá as boas-vindas a David Mckenzie do Banco Mundial, para apresentar o seu trabalho sobre práticas empresariais e os limites do empreendedorismo.
David Mckenzie, Banco Mundial
Resumo: Many small firms lack the finance and marketing skills needed for firm growth. The standard approach in many development programs has been to attempt to train the entrepreneur to develop these skills, through business training sessions or personalized consulting services. However, rather than requiring the entrepreneur to be a jack-of-all-trades, an alternative is to link firms to these skills in the market through insourcing workers with these skills, or through outsourcing these tasks to professional specialists. We conducted a randomized experiment in Nigeria to test the relative effectiveness of these four different approaches in improving business practices. We find that insourcing and outsourcing both dominate business training; and do at least as well as business consulting at one-half of the cost. Moving beyond the boundary of the entrepreneur enables firms to use higher quality digital practices, innovate more, and results in sales and profits growth over a two-year horizon.
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